Friday, November 26, 2010

20101126 - Diagram - Focus Group as a Qualitative research method






Focus Group is one of the Qualitative research methods.


Source: http://www.powerdecisions.com/qualitative-market-research.cfm



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2 comments:

  1. Qualitative Marketing ResearchDecember 14, 2010 at 6:21 PM

    Hi,

    Nice diagram of focus group in one of the Qualitative research methods.Qualitative marketing research is a set of research techniques, used in marketing,in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics.I had checked your link. This is very informative for me to know the different methods of it.

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  2. Young LEEMarch 28, 2016 at 6:43 AM

    Simple and neat comparative diagram and easy to understand both methods.

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